Official automotive partnership
OMODA Joins the Tour of Britain 2026
OMODA UK is the Official Automotive Partner of the Lloyds Tour of Britain Women and Men—supporting the race fleet, mountain classifications and fan experiences across Britain.
Here are the confirmed 2026 race dates, stage routes, places to watch and the OMODA models cycling fans can discover through Invicta Motors.
OMODA Becomes an Official Tour of Britain Partner
The partnership brings OMODA into one of the UK’s largest and most accessible sporting events, supporting both the five-stage Women’s race and five-stage Men’s race.
British Cycling confirms that OMODA will supply official vehicles for race-director cars and selected in-car experiences. The brand will also sponsor the King of the Mountain and Queen of the Mountain classifications, which reward the strongest climbers across each Tour.[2]
For OMODA, the connection centres on endurance, exploration and movement. Its Super Hybrid System combines electric driving with petrol-powered flexibility, while the Tour challenges riders to manage energy, terrain and distance over several demanding days.
The partnership will extend beyond the convoy through fan zones, community rides, retailer activity and opportunities for spectators to experience the latest OMODA models.[1]
What Will OMODA Do at the Tour?
The official partnership covers the sporting operation, roadside experience and wider cycling community.
OMODA will provide vehicles supporting race directors and other operational duties within the Tour convoy.
The brand sponsors the King of the Mountain and Queen of the Mountain competitions across the men’s and women’s events.
Selected guests will have the opportunity to experience the event from inside the moving race convoy.
Interactive fan zones, model displays and organised rides are planned around selected stages and communities.
Tour of Britain 2026 Dates
Both races are free to watch and bring world-class professional cycling to towns, cities and rural communities across Britain.[5]
Women’s Tour
19–23 August 2026The longest Women’s Tour of Britain route to date runs from Cumbria through Lancashire and Wales before the final stage in Warwickshire.
Men’s Tour
2–6 September 2026The Men’s race starts in Lincoln, follows the east coast through Yorkshire and concludes in the Scottish Borders.
Lloyds Tour of Britain Women 2026 Route
Five stages take the peloton from the Cumbrian coast to a North Wales summit finish, through Mid Wales and into Royal Leamington Spa.[3]
| Stage | Date | Start and finish | Distance | Key route feature |
|---|---|---|---|---|
| Stage 1 | Wed 19 Aug | Cockermouth to Cockermouth | 158.9 km | Cumbrian coast, cobbles and a hilly finishing circuit |
| Stage 2 | Thu 20 Aug | Clitheroe to Blackpool | 110.5 km | Forest of Bowland climbs and a promenade sprint finish |
| Stage 3 | Fri 21 Aug | Mold to Great Orme, Llandudno | 104.7 km | North Wales climbing and a summit finish |
| Stage 4 | Sat 22 Aug | Llanidloes to Hay-on-Wye | 138 km | The race's biggest climbing day through Mid Wales |
| Stage 5 | Sun 23 Aug | Royal Leamington Spa loop | 123.8 km | Warwickshire finale beside Jephson Gardens |
Lloyds Tour of Britain Men 2026 Route
The Men’s Tour includes city circuits, coastal roads, the Yorkshire Dales and a Scottish Borders finale.[4]
| Stage | Date | Start and finish | Distance | Key route feature |
|---|---|---|---|---|
| Stage 1 | Wed 2 Sep | Lincoln to Lincoln | 187.6 km | Five ascents of Michaelgate on the city circuit |
| Stage 2 | Thu 3 Sep | Boston to Skegness | 185.2 km | Lincolnshire Wolds before a fast coastal finish |
| Stage 3 | Fri 4 Sep | Hull to Beverley | 200.6 km | East-coast roads and an uphill drag to the racecourse |
| Stage 4 | Sat 5 Sep | Helmsley to Leyburn | 170.5 km | The hardest stage through the North York Moors and Yorkshire Dales |
| Stage 5 | Sun 6 Sep | Earlston to Earlston | See official timetable | Lammermuir Hills and two finishing circuits |
The climbers’ competition
King and Queen of the Mountain Explained
Points are awarded at designated categorised climbs during each stage. The riders collecting the most mountain points across their race compete for the climbers’ classification.
OMODA’s sponsorship places the brand alongside some of the most decisive moments of the Tour, from the Great Orme summit finish in the Women’s race to Greenhow Bank, Kidstones and the Yorkshire Dales in the Men’s event.
What Can Cycling Fans Expect?
OMODA’s involvement goes beyond displaying cars beside the finish line.
Interactive Fan Zones
Family-friendly activities and OMODA displays are planned around selected Tour locations.
Latest OMODA Models
Fans will be able to see vehicles from the growing OMODA 5, 7 and 9 model families.
Community Rides
Organised rides ahead of selected events are intended to connect the partnership with local cycling communities.
How to Watch the Tour of Britain 2026
Roadside viewing is free from the start to the finish of every stage. Exact stage timetables, estimated passing times and detailed maps are published through the official Tour of Britain pages as each race approaches.
The current UK model range
Which OMODA Could Support Your Next Journey?
OMODA’s UK range covers compact crossovers, family SUVs and a flagship plug-in hybrid, with petrol, self-charging hybrid, electric and SHS-P plug-in hybrid powertrains.
Every new OMODA includes a seven-year or 100,000-mile vehicle warranty, with eight-year battery cover on applicable electrified models, subject to the manufacturer’s servicing requirements.[1]
Experience OMODA at Invicta Motors
Our teams can help guests compare petrol, electric, hybrid and plug-in hybrid models, arrange a test drive and check current vehicle availability.
Tour of Britain and OMODA FAQs
Answers to common searches about the 2026 race dates, routes, OMODA partnership and how to watch.
When is the Lloyds Tour of Britain Women 2026?
The five-stage women's race takes place from Wednesday 19 August to Sunday 23 August 2026, beginning in Cockermouth and finishing overall in Royal Leamington Spa.
When is the Lloyds Tour of Britain Men 2026?
The men's race runs from Wednesday 2 September to Sunday 6 September 2026, starting in Lincoln and concluding in Earlston in the Scottish Borders.
Is the Tour of Britain free to watch?
Yes. British Cycling describes the Lloyds Tour of Britain as the UK's largest free-to-attend sporting spectacle, with roadside viewing available along the routes.
What is OMODA's role at the Tour of Britain?
OMODA is an Official Automotive Partner for both races. It will provide official vehicles, support race-director cars and in-car experiences, sponsor the King of the Mountain and Queen of the Mountain classifications, and run fan and community activations.
What are the King and Queen of the Mountain classifications?
Riders collect points at designated categorised climbs. The leading male and female climbers across their respective races compete for the King of the Mountain and Queen of the Mountain classifications sponsored by OMODA.
Can fans see OMODA cars at the Tour of Britain?
OMODA has announced interactive fan zones, opportunities to experience its latest models and selected VIP race-car experiences. Exact activity and location details are expected through the official Tour and OMODA channels.
Which OMODA models are available in the UK?
The UK range includes the OMODA 5 family with petrol, hybrid and electric options, the OMODA 7 with petrol and Super Hybrid System plug-in hybrid power, and the flagship OMODA 9 SHS-P.
Where can I test drive an OMODA at Invicta Motors?
Invicta Motors represents OMODA in Ashford, Barnet, Bolton, Maidstone, Preston and Ramsgate in Thanet. Model and test-drive availability should be confirmed with the chosen showroom.
Official Sources and Further Reading
Race timetables, teams, activations and OMODA model details may be updated as the events approach.
- 1
- 2OMODA becomes Official Automotive PartnerBritish Cycling
- 32026 Women's race routeBritish Cycling
- 42026 Men's race routeBritish Cycling
- 5Tour of Britain spectator FAQsBritish Cycling
- 6Current OMODA model rangeInvicta Motors
- 7Invicta OMODA dealershipsInvicta Motors
Discover OMODA for yourself
Book an OMODA Test Drive
Compare the OMODA 5, OMODA 7 and OMODA 9 at your nearest Invicta Motors showroom.